Our Programs

Install Performance Infrastructure

Our programs install performance infrastructure, not motivation hacks. Systems that work regardless of how you feel.

Featured Program

Training Camp

8-Week Performance System Install

Weeks

Max Per Cohort

Next Cohort

April 20 - June 12, 2026

Application-Based. We review every application to ensure fit. Not everyone is accepted.

You know what to do, but you can't stick to it when life gets chaotic.

Your performance collapses when pressure spikes—exactly when you need it most.

You're either crushing it or falling apart. There's no middle ground.

You've hit a ceiling and can't break through despite working harder.

We build from the foundation: Mental → Physical → Execution. Not the other way around.

This isn't information delivery. We install systems that work regardless of motivation.

Train alongside 11 other Founder Athletes. Accountability and community built in.

8 weeks of live virtual sessions with direct access to coaching and feedback.

Weeks 1-2

Build the cognitive systems for focus, resilience, and decision-making under pressure.

Weeks 3-4

Optimize sleep, energy, and recovery to fuel sustained performance.

Weeks 5-6

Install discipline, follow-through, and adaptability systems.

Weeks 7-8

Bring all three pillars together and transition to self-sustained performance.

Next cohort: April 20 - June 12, 2026

Limited to 12 Founder Athletes per cohort. Apply now.

More programs launching soon.