Founder Athlete | High-performance intelligence for health & fitness
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High-performance intelligence for health & fitness.

Train your health and fitness without burning out. Your state, your constraint, your day, sized to the capacity you actually have.

ROLLING INVITES WORKS WITH YOUR WEARABLE
BRANDS WHO TRUST US
THE PROBLEM

The habits you need collapse under pressure.

It was never discipline. Nothing you have tried knows about the rest of your life, so you rebuild it by hand every season.

56%

of leaders burned out last year.

SIFTED 2025 · DDI 2025
<6%

of adults meet every healthy-lifestyle marker.

HEALTH INFOBASE · PUBMED
WHAT WE BUILT

One system that holds
the whole thing.

It reads your body, your mind, and the week in front of you. Then it decides what today should look like.

01 · CALIBRATE

It learns how you are wired.

Chronotype, focus format, how you move, how you recover, what actually holds you accountable. Two people with identical scores get opposite plans.

YOUR PROFILE
CHRONOTYPE EARLY PEAK
FOCUS FORMAT LONG BLOCKS
RECOVERY STYLE ACTIVE
ACCOUNTABILITY STREAKS
02 · DIAGNOSE

It names what is capping you.

One score from nine attributes, and the root cause underneath it. Most people are training hard at the wrong thing.

68 FOUNDLETE SCORE
PRIMARY CONSTRAINT
Sleep, not focus
SLEEP 52
FOCUS 66
DISCIPLINE 78
03 · EXECUTE

Today, already scheduled.

Two or three actions aimed at the constraint, dropped into your real calendar at your energy windows, sized to what you can carry today.

TUESDAY
06:45 10 min light on waking
07:30 Deep work, 90 min
17:15 Lower body, 35 min
22:30 Shutdown, protected
04 · RECALIBRATE

Miss a day and you continue.

When your season changes, the plan changes with it. There is no restart, and no version of this where falling behind means starting over.

THE WEEK TURNED
WAS 4 sessions · Gold week
NOW 1 anchor action · Bronze floor

Travel week, two nights under five hours. The plan drops to the floor that protects your progress instead of asking you to start again.

PLUGS INTO YOUR STACK

The layer above everything you already pay for.

We read your devices and your calendar, then hand back a day. Nothing gets replaced and nothing gets thrown away.

WHAT WE READ
WEARABLE
WEARABLE
WEARABLE
Apple Health
PLATFORM
Google Calendar
CALENDAR
Hevy
TRAINING
TRAINING
MacroFactor
NUTRITION
Founder Athlete
THE DECISION LAYER

Reads your state, names the constraint, and sizes the day to the capacity you have right now.

OUT
Today's actions

Two or three, aimed at the constraint.

OUT
Straight into your calendar

At your energy windows, around real meetings.

OUT
A weekly rebuild

Next week sized to the week you just had.

Why you need both.

YOUR TOOLS
Measure sleep, HRV, strain, steps.
Log the workout you did.
Show you a dashboard.
Assume a normal week.
FOUNDER ATHLETE
Reads all of it against the week you actually have.
Decides whether today can carry one at all.
Gives you two or three actions, already scheduled.
Rebuilds the plan when the week turns.

They tell you what happened. We tell you what to do about it.

WHO IT'S FOR

Athlete-level load. No athlete-level system.

THE LOAD

No off-season. You are the strategy, the sales team, and the one who cannot be replaced for a week.

WHAT GOES FIRST

Sleep, then training, then the judgment you raised money on.

WHAT WE HOLD

A plan that survives a fundraise, a bad month, and two weeks on the road.

SOCIAL PROOF

What our customers are saying.

I was broken, physically and mentally. Every habit had gone out the door to prioritise whatever was in front of me, and I could not execute on the ambitions I had. Rey helped me get back to being the person who could show up at the level those ambitions demanded.
Tanika McLeod
Founder, OneCliq (acquired by Dig Insights)
Working with Rey was transformative. Her personalized training program completely changed how I operate, boosting my confidence, focus, and productivity.
Njideka
Founder, MyHelper
You cannot play the long game without the discipline to take care of your fitness and health. Every founder should be using this.
Sarra
Founder, Diaminate
Rey's coaching made a significant impact on my entrepreneurial journey, providing clarity and discipline when it mattered most.
Busayo
Founder, Dynamite Skin Collection
Rey took the time to understand my goals, then built a plan around them. I have seen measurable progress in my business and my own performance.
Fatima
Founder, AgentFlow

Stop running on willpower.

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