About
The Story Behind Founder Athlete
Building the performance infrastructure that founders and athletes need to sustain success.
Founder Athlete
noun. An entrepreneur who understands that building a company is a high-performance sport and trains for the demands with the same training systems that build the strength, discipline, and resilience of an elite athlete.
Rey's Story
Athlete Background
Competitive sports experience with deep understanding of training systems that build strength, discipline, and resilience in elite athletes.
PwC Strategy Consultant
3+ years developing business execution frameworks at one of the world's leading consulting firms.
Founder Experience
Firsthand experience with burnout while building her first startup. Discovered the gap: the ecosystem invests backwards—in skills before capacity.
The Origin of the Foundlete Method™
Why This Exists
Founders and athletes need performance infrastructure—not motivation hacks or generic wellness advice.
The current ecosystem focuses on domain-specific skills (code, capital, technique, tactics) without addressing the human engine driving performance.
The Problem It Solves
- The capacity ceiling that limits growth
- Burnout from unsustainable performance patterns
- All-or-nothing thinking under pressure
The Integration Premise
Mental + Physical + Execution must work together. You can't optimize one pillar while neglecting the others. The Foundlete Method™ trains the whole system.
What We Stand For
The Mission
To create Founder Athletes by engineering sustainable high performance.
A Founder Athlete treats their human capacity as their most valuable asset. We achieve this by integrating AI-native infrastructure with the Foundlete Method™ to master mental and physical fitness with performance execution.
The Vision
A world where every entrepreneur and athlete is a high performer by design.
Excellence isn't an accident. It's a system grounded in performance science.
Where we're going: Scaling the methodology and building AI infrastructure to support high performers everywhere.
Get In Touch
Have questions about Founder Athlete or want to learn more about working with us?