About
The Story Behind Founder Athlete
Performance isn't a gift. It's a system.
Meet Rey Lambie
Founder & CEO
Rey Lambie is the Founder & CEO of Founder Athlete Inc.
She grew up playing competitive hockey in Toronto at the AA level. Being an athlete was her whole life philosophy. The discipline, the systems, the commitment to training, the ability to push through discomfort. None of it came from a classroom.
After her minor hockey career, she studied business at the University of Toronto, then went straight into strategy consulting at PwC. She was performing at the top of her career while building on the side, trying to find the path to entrepreneurship while staying locked into a high-paying job.
She burnt out. Hard. Too much ambition, not enough capacity. The cycle was predictable: lock in, get consistent, crash and burn, restart. Over and over. The problem wasn't willpower. It was infrastructure.
When she encountered the startup world, she recognized immediately that founders were playing a high-performance sport with none of the infrastructure athletes take for granted. They had the ambition. They didn't have the system to sustain it. She had lived that problem. So she built the solution.
What We Stand For
Mission
To engineer high-performing founders through mental, physical, and execution training.
Vision
A world where every founder builds, trains, and operates like an elite athlete.
Core Philosophy
We believe that building a business is the most demanding high-performance sport in the world. Yet, while elite athletes have teams of coaches, nutritionists, and sports psychologists dedicated to optimizing their capacity, founders are expected to perform at the highest possible level with zero infrastructure.
The result is a broken ecosystem where brilliant companies fail not because the market rejected them, but because the human engine behind them broke down.
Founder Athlete exists to fix the engine. We do not teach business strategy. We do not sell wellness perks. We engineer high-performing founders.
Our Values
Athletics is the training ground for high-performing founders.
The discipline required to train the body is the exact same discipline required to build a company. Athletics teaches resilience, delayed gratification, and the ability to push past perceived limits.
High performance isn't one-size-fits-all — it's built for how you uniquely operate.
Generic advice creates generic results. We believe in Founder DNA — mapping how a founder uniquely processes information, manages energy, and handles stress, and then building a performance system tailored exclusively to their archetype.
Building a business is a high-performance sport, and founders need to train for it.
You cannot play in the finals if you haven't put in the hours at practice. Preparation — mental conditioning, physical capacity building, and execution drilling — must happen before the pressure hits.
Health and fitness are the foundation to build sustainably and win the long game.
Burnout is not a badge of honor; it is a failure of infrastructure. You cannot build a generational company on a foundation of sleep deprivation and physical neglect.
The game never stops changing — systems keep you consistent.
Willpower is finite and motivation is unreliable. We believe in building execution infrastructure — hardcoded routines and protocols — that run automatically, protecting the founder from their own fatigue.
Meet the Team
The people building Founder Athlete.
Rey Lambie
Founder & CEO
Rey brings a unique background as a former competitive hockey athlete and strategy consultant at PwC. She founded Founder Athlete Inc. to give every scaling founder access to the same performance infrastructure that elite athletes take for granted. Her coaching is built on 200+ peer-reviewed studies across sleep science, cognitive performance, resilience, athletic training principles, and executive function.
Mrinal Asthana
CTO
Bio coming soon.
Meagan Tanguilig
Director of Growth & Partnerships
Meagan drives strategic growth and partnerships that expand how founders access and integrate performance infrastructure. At Founder Athlete Inc., she leads ecosystem development across venture firms, accelerators, and founder communities—creating partnerships that scale both reach and impact. Her work focuses on building high-leverage relationships and growth systems that enable founders to sustain performance under pressure. She has been a life-long entrepreneur, finding opportunities to level up her community and environment over the last 10 years. Meagan has worked across technology, sports & fitness, education, and environmental sectors, bringing a multi-disciplinary approach and perspective to partnerships, growth, and execution.
Get In Touch
Have questions about Founder Athlete or want to learn more about working with us?