Fit to build. Built to win.

We build high-performance systems for founders and athletes.

Founder Athlete

noun. An entrepreneur who understands that building a company is a high-performance sport and trains for the demands with the same training systems that build the strength, discipline, and resilience of an elite athlete.

The Capacity Ceiling

Founders and athletes aren't limited by ambition.

They're limited by the energy, mindset, and capacity required to sustain success when the pressure intensifies.

The problem isn't talent.

The problem isn't work ethic.

The problem is human capacity.

The reality:

High performers face constant uncertainty, rejection, and pivots.
Competition pressure, setbacks, and performance anxiety.
Intense demands that require cognitive speed, decisive problem-solving, and sustained execution under pressure.

You can only take your pursuit as far as you can carry it—physically, mentally, operationally.

When the demands increase, you become the bottleneck. And performance stalls.

The Solution

The Foundlete Method™

Train the human. Win the game.

Whether you're building a company or competing at the highest level, you're performing in a high-stakes arena that demands peak performance.

Yet most training focuses on domain-specific skills—code and capital for founders, technique and tactics for athletes—without addressing the human engine driving performance.

The Foundlete Method™ applies high-performance principles across both worlds, so founders and athletes can build the capacity, clarity, and endurance needed to win in their respective arenas.

This is performance infrastructure.

Systems that survive chaos.

Built for the Founder Athlete who treats their pursuit like a sport and trains for it.

Pillars Section - Redesigned

The Foundlete Method™

How we build Founder Athletes

Mental Fitness

Focus, resilience, and mental clarity that sustain momentum under pressure.

Laser focus under distraction.
Confident decisions when stakes are high.
Quick bounce-back when things go sideways.

Train your mental operating system to stay sharp when pressure spikes.

Physical Fitness

Energy, recovery, and movement aligned to fuel sustainable performance.

Clean energy that lasts all day.
Quality sleep that actually restores you.
Recovery rituals that let you attack every day at full throttle.

Engineer your biological engine to work with intense demands, not against them.

Performance Execution

Decision-making, follow-through, and adaptability that drive consistent execution.

Ruthless execution on what matters.
Follow-through that finishes what you start.
On-the-fly adaptation when plans inevitably change.

Install systems that turn preparation into results in your domain.

The Integration Premise

These three pillars don't work in isolation.

Poor sleep impacts focus impacts execution

Chronic stress disrupts recovery disrupts output

Procrastination triggers stress disrupts sleep

We train the whole system.

Not just one piece.

How We Help

For Founders

Build the performance infrastructure that scales with your company.

You're making high-stakes decisions daily.

Leading teams through uncertainty.

Operating at the edge of your capacity while the demands keep increasing.

We train you to expand that capacity—so you can execute consistently even when the pressure intensifies.

For Athletes

Train for sustained performance under competition pressure.

You're competing at the highest level.

Managing training load, recovery, and performance anxiety.

Operating in high-variance environments where mental resilience separates good from elite.

We train you to build the mental and physical systems that keep you sharp when it matters most—on and off the playing field.

Social Proof

What Founder Athletes Are Saying

"Rey helped me get back to being that person who could show up and execute at the level my ambitions demanded."

Tanika McLeod

Founder, OneCliq (Acquired by Dig Insights)

"Rey's coaching made a significant impact on my entrepreneurial journey, providing clarity and discipline when it mattered most. She combines insightful strategies with practical tools and unwavering support."

Busayo

Founder, Dynamite Skin Collection

"Working with Rey was transformative. Her personalized training program completely changed how I operate, boosting my confidence, focus, and productivity."

Njideka

Founder, MyHelper

"Rey's Founder Athlete Method is something every founder should be using. You can't play the long game without the discipline to take care of your fitness and health."